Current Second Screen Campaign
Are you ready for J-POP? A new game show that allows viewers at home to interact with the show via the second screen VAV-enabled smartphone app.
J-POP, a comedy game show powered by comedians at home. Live on Astro Warna & Warna HD
J-POP, a comedy game show powered by comedians at home. Live on Astro Warna & Warna HD
In partnership with Blaze Digital and Astro
How it works
Advantages
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Why second screen media?
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TV still delivers the highest unduplicated reach up to 90%
Source: Craig Johnson, Nielsen's Head of Reach Solutions SEA - 2015 |
Malaysians still love to watch television, with 67% watching television everyday
Source: TNS Asia Pacific Head of Digital, Joe Webb - 2014 |
63% of Malaysian consumers trust television advertisements
Source: Nielsen Global Trust in Advertising Survey - 2015 |
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86% of Malaysian smartphone owners use their device while watching TV at least sometimes
Source: Epinion and Omnicom Media Group, "The Four Cs of Mobile Advertising" - 2015 |
78% think smart devices are a better way to engage than traditional methods such as telephone call-ins
Source: Red Bee Media and Decipher, "TV and the Second Screen" - 2012 |
75% of viewers are more likely to follow up on an advert they've seen on TV if they have a device in hand
Source: Mediacom and ViewersLogic, "Second screening: Opportunity or Threat?" - 2017 |
Some of our past successful case studies
LEGOLAND GIVEAWAY273 contest submissions
Together with Astro Ria and MELETOP, we've run our first ever Live TV second screen interaction. This was the first time we've seen such engagement within a short time span. Almost 13 submissions per minute! No other media is able to provide that amount of engagement within a short time frame. Before VAV, Live TV second screen interaction was not possible.
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VAV Choice330% interactions generated
Together with Astro304, we launched our first ever interactive foodie TV show called VAV Choice. VAV Choice was the first ever Malaysian interactive foodie review that gives you great discount vouchers for watching the show! We aired it on Astro 304 and YouTube.
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ASTRO304 CNY316% interactions generated
We created our first interactive TV show which was aired on Astro 304 and YouTube. The show was about your 2016’s Zodiac fortune and Feng Shui. Viewers can “VAV” in order to receive more in-depth info regarding their zodiac’s fortune and a chance to participate in a lucky draw to win up to RM888.
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SUMMIT USJ CNY505% interactions generated
We helped Summit USJ engage with their event goers by giving the audience a chance to “VAV” for a digital Ang Pau when the DJ plays the “Choi San Tou” song. These digital Ang Pau can then be exchanged for Goodies and Cash Prizes. The event was a huge success with many positive remarks regarding the event’s innovative way of doing a Lucky Draw.
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CUCKOO CASH HUNT299% interactions generated
Cuckoo’s brand stores are not particularly not very well-known to the public. In order to solve this problem, Cuckoo decided to launch their countrywide Cuckoo cash hunt and encourage their audience to download the Cuckoo+ app and visit each and every Cuckoo brand store to collect the badges via “VAV”. The more badges they collect more likely they are to win some cash prizes every week.
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Industry experts on second screen ads
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"In the future, no television advertisements will be just self-contained narratives. They will be trailers into deeper branded digital experiences."
- Shiv Singh, global head of digital, PepsiCo, Mobile World Congress 2012 |
"TV was a big part of our lives, then it was popular to bash TV as a very passive viewing experience. Now brands and clients realize that it's not really passive because of the ability to interact, connect with content, and also the multiple devices people have when they're viewing TV."
- Bob Jeffery, Worldwide CEO and chairman, JWT, "Worldmakers" interview with Function (x) CEO Janet Scardino |
"Finally all our shouting at the TV can actually be heard. Brands that are smart enough to listen and leverage that emotional response can unlock valuable attention from an audience that actually cares."
- Mark Ghuneim, founder of Trendrr, Ad Age |
Source: 10 Ways Marketers Are Using the Second Screen - J. Walter Thompson Intelligence - 2012