Backgrounder
The name:
VAV is pronounced as “WAVE”
What is VAV?
VAV is an emerging sound-media company.
Based in Kuala Lumpur, founded in late 2015, VAV is on a mission to turn sound into money! It had a successful first year in 2016 when it launched VAV SDK for business customers in Malaysia.
Vision
To exist wherever sound exists.
Mission
Our mission is to turn sound into money by opening up the world of sound-media possibilities and offering limitless opportunities for all businesses to accelerate their brand engagement through sound.
VAV is pronounced as “WAVE”
What is VAV?
VAV is an emerging sound-media company.
Based in Kuala Lumpur, founded in late 2015, VAV is on a mission to turn sound into money! It had a successful first year in 2016 when it launched VAV SDK for business customers in Malaysia.
Vision
To exist wherever sound exists.
Mission
Our mission is to turn sound into money by opening up the world of sound-media possibilities and offering limitless opportunities for all businesses to accelerate their brand engagement through sound.
Factsheet
Company Name:
VAV Apps Sdn. Bhd.
Headquarters:
A-01-06, Level 1, Galeria Hartamas, Jalan 26A/70A, Desa Sri Hartamas, 50480 Kuala Lumpur
Main telephone:
+603 6211 3796
Company email:
hello@vavapps.com
Website:
www.vavapps.com
Date founded:
2015
Status:
Private
Social Media:
Facebook: https://www.facebook.com/vavapps
Twitter: https://twitter.com/VAV_Apps
Instagram: https://www.instagram.com/vav_apps
YouTube: https://www.youtube.com/c/VAVChannel
Total Employees:
13
Target Customers:
Broadcasting companies (television and radio stations), shopping malls, brands and events companies
Markets Served:
Malaysia, SIngapore, Indonesia, Thailand, Philippines and China
VAV Apps Sdn. Bhd.
Headquarters:
A-01-06, Level 1, Galeria Hartamas, Jalan 26A/70A, Desa Sri Hartamas, 50480 Kuala Lumpur
Main telephone:
+603 6211 3796
Company email:
hello@vavapps.com
Website:
www.vavapps.com
Date founded:
2015
Status:
Private
Social Media:
Facebook: https://www.facebook.com/vavapps
Twitter: https://twitter.com/VAV_Apps
Instagram: https://www.instagram.com/vav_apps
YouTube: https://www.youtube.com/c/VAVChannel
Total Employees:
13
Target Customers:
Broadcasting companies (television and radio stations), shopping malls, brands and events companies
Markets Served:
Malaysia, SIngapore, Indonesia, Thailand, Philippines and China
Key People
- Wan Kamarul Zaman Bin Wan Yaacob – (Executive Chairman) - Ex-CEO of Affin Discount, also a Banker, Lawyer, and Corporate Consultant
- Dr. Wan Safwani Binti Wan Kamarul Zaman – (Director) - Daughter of Wan Kamarul Zaman, currently an Academician, Lecturer and Researcher
- Wan Syamimi Wan Kamarul Zaman – (Chief Operating Officer) – Daughter of Wan Kamal Zaman, currently a Food Science & Nutritionist while studying for her Masters in Nutritional Science
- Alden Leong Qi Wen – (Chief Strategy Officer) – The elder twin of Addie, a former Strategic Planner and Brand Strategist in a global advertising agency FCB Kuala Lumpur, his main forte is in digital marketing and creative communication
- Addie Leong Qi Jie – (Chief Marketing Officer) – The younger twin of Alden, a former creative in one of the hottest advertising agency Integricity, and a marketer for 95% Advertising Agency, his forte is in creative communication, user interface, visual and graphic designing
- Jessica Lim – (Project Manager) – An ex-CIMB Assistant Vice President with over 10 years of project management
- Chinn Pei – (Project Manager) – An ex-Account Manager and Project Manager with around 5 years of experience working with big brands such as CIMB
Products/Components
- VAV Account - an account that allows you to log into the VAV Control Panel and use its features.
- VAV Content - any digital content managed by the VAV Control Panel and triggered by the VAV Tone whenever the user activates the VAV SDK.
- VAV Control Panel - an online management software system which includes the function to edit, manage, schedule, and track any VAV Content to be triggered by the VAV Tone whenever the user activates the VAV SDK.
- VAV Technology - web or software services or applications developed by the VAV which includes but not limited to the VAV Account, VAV Content, VAV Tone, VAV Control Panel, VAV SDK.
- VAV Tone - an inaudible high frequency audio signal that can be embedded into any music or video soundtrack. The embedded inaudible high-frequency audio signal will trigger a call-to-action or multimedia content in a mobile device whenever the user activates the VAV SDK.
- VAV SDK - a software development kit that can be plugged-in into a mobile application running on either iOS or Android operating system and has the ability to decode a VAV Tone and trigger a VAV Content managed by the VAV Control Panel whenever the user activates the VAV SDK.
Funding/Grant
- 2016: RM2.5 million from Axiata Digital Innovation Fund (ADIF)
- 2016: RM500K from CIP 500, Cradle Fund Sdn. Bhd.
- 2015: RM500K from Skim Permulaan Usahawan Bumiputera (SUPERB) Grant from TERAJU
Awards
- Teraju Development Fund – RM500,000
- Cradle Commercialization Fund – RM500,000
- Axiata Digital Innovation Fund – RM2,500,000
VAV Timeline
- 2014 - VAV Apps Sdn. Bhd. was incorporated
- 2015 - Secured RM500,000 grant from TERAJU
- 2016 - Secured RM500,000 from CIP 500 from Cradle Fund Sdn. Bhd.
- 2016 - VAV launched first product called VAV Choice
- 2016 - Secured first enterprise customer
- 2016 - Secured RM2.5 million from Axiata Digital Innovation Fund